I started design career in the late eighties. With friends from design school I started a cooperative group of creative talents called AAP, ‘Monkey’ in Dutch. Situated in a squatted 18th century school building my first design firm arose from art projects and applied design works. Together with a partner I was responsible for the growth into a medium sized design studio including 12 members of staff, specialising in graphic and typographic design.
Besides applied work time was always found for non commercial projects, like experimental movies and games. Major clients included Political Party GreenLeft, SRON Netherlands Institute for Space Research, Utrecht University, Utrecht City Council, Play It Again Sam Records, Album Publishers, Theatre group Growing Up In Public, Centro Flamenco Puro, National Museum from Musical Clock to Street Organ and music venue Tivoli.