So everyone calls me G, short for Gerbrand. My design career started in the late eighties in Utrecht, the Netherlands. The variety of my current design work ranges from Brand Identity Design to UX Design with a strong focus on empathy and typography. I’m good at translating complex systems into straightforward delightful visual design. This creates an exciting and diverse design practice.
My commitment to design education allowed me to help others design to their best capacities. The knowledge obtained by facilitating studio sessions and community projects forms a strong base to lead and mentor creative processes within organisations. With a changing focus on design thinking, co-creation, human centred design, and design innovation I can add value to a safe agile environment that welcomes failure as a learning process toward innovation.
I think emergence is about being aware of what is happening now and co-creatively nourishing that energy. I see myself as a leader of creative systems that do not foresee and dictate. I can help containing the anxiety of system's stakeholders as they operate at the edge of chaos where they are creating and discovering a new future that none could possibly foresee.
Together with friends, Matt and Emma, I co-founded and co-organise UX Homegrown, an independent one day conference by and for Aotearoa based designers, developers, product managers, and everybody else who is involved in User Experience Design.
As part of a PhD trajectory I found myself only slightly obsessed with Second Order Cybernetics, Pattern Language, and Chocolate and Bees. Here I researched design as a circular investigation of which the outcome is unpredictable. It resulted in international exhibitions and public talks like TEDxUtrecht, Creative Mornings Auckland and Radio New Zealand.
Let’s read in between the lines. In between design thinking and co-creation we make meaningful design. Design that informs in unexpected ways and above all delights.
Visit me on the beautiful island of Waiheke. Or drop me a line.
<G> Gerbrand van Melle
Sweet design since ’89
+64 21 840 234