So everyone calls me G, just short for Gerbrand. I started my design career in the early nineties in Utrecht, the Netherlands. Exciting times! With friends from design school I started a cooperative group of creative talents called AAP (‘Monkey’ in Dutch). Major clients included SRON Netherlands Institute for Space Research, Utrecht University, Utrecht Council, National Museum from Musical Clock to Street Organ, Play It Again Sam Records and music venue Tivoli. 25 years later I find myself involved in a variety of independent design projects alongside leading the UX/UI pathway in the department of Communication Design at AUT University. Together with friends, Matt and Emma, I co-founded and co-organise UX Homegrown, an independent one day conference by and for Aotearoa based designers, developers, product managers, psychologists and everybody else who is involved in User Experience Design.
The variety of my current design work ranges from Identity Design to UX Design to Editorial Design with a strong focus on typography. This creates an exciting and diverse design practice. My commitment to design education allows me to help others design to their best capacities. The knowledge obtained by facilitating student studio sessions and community projects forms a strong base to lead and mentor creative processes within organisations and businesses. With a focus on design thinking, co-creation, human centred design and design innovation I can add value to a safe environment that welcomes failure as a learning process toward innovation.
I think emergence is about being aware of what is happening now and co-creatively nourishing that energy. I would like to see myself as a leader of creative systems that do not foresee and dictate. I would like to see myself helping to contain the anxiety of system's stakeholders as they operate at the edge of chaos where they are creating and discovering a new future that none could possibly foresee.
As part of my PhD I find myself only slightly obsessed with Second Order Cybernetics, Pattern Language, and Chocolate and Bees. This experimental design process inquires into the incorporation of both artificial and natural methods of object creation. The aim is to work in nature, and to work with nature and by learning from natural living systems to also make as nature. Here design is a circular investigation into a continuously changing environment in which the outcome is unpredictable. Here living structures unfold step by step, like magic. It resulted in international exhibitions and public talks like TEDxUtrecht, Creative Mornings Auckland and Radio New Zealand.
Let’s read in between the lines. In between design thinking and co-creation we make meaningful design. Design that informs in unexpected ways and above all delights.
Visit me on the beautiful island of Waiheke. Or drop me a line.
<G> Gerbrand van Melle
Sweet design since ’89
+64 21 840 234